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Ranking in search engines usually leads to both consistent and passive traffic. That’s rarely the case for mediums like social media and email marketing which often result in traffic spikes that quickly fade to nothing.
This happens because social media networks are designed to surface fresh content. Emails often get marked as read, forgotten, or land in the spam box. However, because the number of searches performed on search engines is typically consistent from month to month, the traffic tends to be both consistent and passive once you rank.
